If you haven't already guessed, there is quite a bit of hidden meaning in our name and logo design. "AlerG" if read with the capital G emphasized sounds like "allergy".
The short name is a reflection of our philosophy which is to minimalize allergens and unnecessary chemicals - though the use of purifiers, products that are non-allergenic, sealants and paints that reduce or eliminate the amount of allergens or toxic chemicals that we are exposed to.
The URL has fewer letters to type. The logo is an eye with a tear and the background is a mountain. this can be interpreted many ways. The teary eye is a typical symptom of hayfever, it can also represent the pain we allergy or chemical sensitivity sufferers are going through.
The mountain represents clean air and water, but can also represent the hurdles we have to deal with. Mountains are also considered a protective image in many cultures.
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